100 Days in Office: An Interview with Christer, CEO

It’s been 100 days since Christer officially took over as the CEO of Nordic SeaFarm. Although he started to get involved during the Spring, August 1st marked his first official day. Now that he has been with the company for 100 days, let’s see what he thinks:

Christer, congratulations on your first 100 days at Nordic SeaFarm! How would you summarize this initial period?

C: Thank you! These first 100 days have been both intense and inspiring. I’ve spent much of the time truly getting to know our people, partners, and operations — from the ocean farms and R&D activities to our customers and partners.

What has impressed me most is the sense of purpose that runs through the company. There’s a genuine belief here that seaweed can — and will — play a key role in building a sustainable future. Nordic SeaFarm stands right at the intersection of science and market development, and there’s real pride in the fact that we don’t just grow seaweed — we build the market that makes seaweed possible.

What have been your main priorities during this start-up phase of your leadership?

C: My first focus has been to listen and understand — to meet our team, customers, and investors, and to grasp the full ecosystem in which Nordic SeaFarm operates. From there, we’ve begun to sharpen our strategic direction by clarifying our core value proposition as a trusted seaweed ingredient supplier, strengthening our commercial focus and international presence, and ensuring that our operations are scalable, efficient, and sustainable.

We’ve also defined how our strengths connect: our R&D and biological protocols, our newly built world-class hatchery producing high-quality seedlings, our ocean farms and processing operations in Strömstad — all the way through to our commercial partnerships within food, pet food, supplements, and biomaterials. It’s about linking science, farming, and market development into one scalable platform.

Nordic SeaFarm is known for its pioneering work with cultivated seaweed. What opportunities do you see ahead?

C: Seaweed sits at the intersection of climate, food, and innovation — and that’s a truly unique position. We’re seeing increasing demand for natural, traceable, and regenerative ingredients across several industries.

Our opportunity lies in combining science, scale, and storytelling — showing that seaweed is not only sustainable, but also high-performing and versatile. With our integrated platform, we can create value all the way from the lab to commercial applications.

In essence, we’re helping the seaweed industry move from potential to performance — from vision to value.

And what challenges are you most focused on solving?

C: Scaling fast — but sustainably. It’s about increasing production capacity to meet rising demand, without compromising on environmental or quality standards.

We also operate in markets where seaweed is still relatively new, so a big part of the challenge is education and awareness. We already have the science and technical capabilities in place — but we also need a clear narrative that helps customers and industries understand why seaweed matters, and how it can drive real change.

Finally, what’s next for Nordic SeaFarm under your leadership?

C: The next phase is about focus and growth. We’ll continue building strong partnerships with customers and expand production capacity through a hybrid model combining our own farms with external cultivation partners.

Our goal is clear: to make Nordic SeaFarm the leading European seaweed company — one that sets the standard for how regenerative ocean farming can be both commercially successful and climate-positive.

In practical terms, we’re building the bridge between the ocean and the economy — proving that seaweed can feed, fuel, and fix the future.

100 days down — and an exciting journey ahead. Thank you, Christer.

C: Thank you. The ocean is full of opportunity — and we’re just getting started. 🌊